I am blessed.
I know that much of our world, our society, is surprised when people show kindness to one another. I'm not. I am surrounded by people for whom kindness and generosity are part of their DNA. I am not surprised when I witness friends go out of their way to care for friends and strangers alike.
I consider myself blessed to see and experience this selflessness on a regular basis.
So when I learned about Pure Charity and what they're doing, I thought, "Wow! Another way for people to give back and encourage others to do the same!"
Simply (and it really is much more than this), Pure Charity serves nonprofits and individuals by using technology - specifically social media - to encourage generosity.
Invited and approved nonprofits (Into the Field is excited to be one of their "field partners") are able to create a profile and post projects (including videos) that are needing funding.
Individuals create their FREE giving fund and download the browser widget. Then, whenever they shop at 2000+ online stores (from Priceline to Barnes and Noble to Best Buy to Ann Taylor), a % of the sale will be donated back to their giving fund. Individuals then get to decide which of the posted projects they want to allocate the dollars to. How simple! How cool! Free money making a difference in the lives of people around the corner and around the world!
From October 1-5, Pure Charity is running a contest to encourage the addition of advocates (free giving funds established by friends of field partners). Every field partner (like Into the Field) who adds 250 advocates will receive $2 per advocate (that is $500 of much needed funding!). They will also be giving a bonus to the partner who adds the most advocates!
Would you please take 5 minutes and set up your FREE giving fund as an advocate for Into the Field? Because of the already existing generosity of the people who will be reading this, I want to note that setting up your fund via the Into the Field link does not keep you from showing your generosity and allocating your funds to other nonprofits. You can allocate your giving fund funds to any of the projects that are setup. (Of course we'd love them to come to us, but understand that there are many people doing great work worthy of your support!
Thank you!
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